Privacy Policy

Information you share

When you contact us, we receive the name, email address and message you provide, along with any optional reference details. Please only share information needed for your enquiry, and avoid sending payment details or sensitive personal information.

When personalised ordering becomes available, the information needed for your gift may include a reference photo, names, a meaningful date and place, design instructions and delivery details. The relevant information will be explained before you submit it.

How information is used

We use enquiry information to answer questions, keep a record of conversations and provide support. We also use technical information to maintain website security and understand how the site is used.

Responding to your enquiry and protecting the website are legitimate interests. Where information is needed to fulfil a future order, it will be used to carry out that contract. Records required by law are kept to meet legal obligations. Where consent is required, it must be obtained for that purpose.

Photos and personalisation

Only upload photos or provide another person's details if you have the appropriate permission. Your gift information is intended for preparing your personalised design and assisting with your enquiry, not for publication.

We will ask for separate permission before featuring your photo or personalised design in marketing. Sharing a photo for a portrait does not itself give permission to use it publicly.

Website chat

The floating website chat is currently turned off. If chat is made available again, its assistant uses artificial intelligence to answer product questions. Messages are processed by the service providing the assistant, and conversation records may be retained for support and review. You can ask to pass a question to the team instead.

The assistant cannot access or change an order. Do not include card information, passwords or sensitive personal details in the chat.

Cookies and analytics

The site uses browser storage for functions such as chat sessions and saved preferences. The copied Meta, TikTok and Klaviyo tracking has been turned off. Microsoft Clarity remains on for website analytics and may process device information, page visits and interactions, including recording website sessions.

Some tracking can begin when a page loads. Browser privacy settings and content-blocking controls may limit this activity. Your cookie choices and the legal requirements for non-essential tracking will need to be reviewed before the store launches.

Service providers and security

Website hosting, data storage and AI support providers may process information needed to operate the site. Checkout, email marketing and delivery services for Amora have not yet been finalised. We do not sell the personal information you send in an enquiry.

Information may be processed outside the UK. Where applicable, transfers require appropriate safeguards. Access should be limited to those who need it, but no online transmission or storage system can be guaranteed completely secure.

Keeping your information

Enquiry and chat records are kept only for as long as needed for support, security and applicable legal obligations. Retention arrangements for future order records and artwork will be confirmed before ordering launches.

Your rights and questions

Depending on applicable law, you may ask to access or correct your information, request deletion or restriction, object to certain processing, or withdraw consent. Some records may need to be retained for legal reasons. Use our Contact page to make a request.

UK residents can also raise a concern with the Information Commissioner's Office. Amora's legal business identity, postal address and dedicated privacy contact will be confirmed before the store starts accepting orders.

Updates to this policy

We may update this page as Amora's services develop. Any material changes to how personal information is handled will be reflected here. There is currently no Amora SMS marketing programme described by this policy.